2003, AD Group, in association with RML, Graham
Nash Motorsport and the other teams with which
it has raced, has published nearly thirty different
collectors' autograph cards or, to use their American
out at official autograph sessions, during pitlane
walkabouts, or simply from the back of the team
garage, these cards have proved very popular,
and highly sought-after. Cards signed by the drivers
appear regularly on Internet auction sites, and
sometimes command surprisingly high prices. One
card, signed by Thomas Erdos, realised over £20.
the generic name might suggest, the idea originated
in the United States, where drivers and teams,
especially those associated with Nascar, regularly
started to publish "Hero Cards" in the
1980s. The first British team acknowledged with
employing genuine HeroCards was Team Marcos in
1994. The team's manager at the time, Gene Pinnell,
had spent several years in the States, and suggested
the idea. It then took off in a big way when the
team released a pair of cards for the Le Mans
24 Hours in 1995.
then the idea of handing out high quality large-format
postcards at race meetings has become common practice
by many teams and drivers. Easier to handle and
more durable than posters, the cards represent
a great memento of a day at the circuit, and make
the perfect medium for collecting autographs.
is a complete checklist of all the cards AD Holdings
has published since 2003 on our companion website
This page, which is still under development, will
continue where the MG Lola listing leaves off,
and chronicle the team's HeroCards from 2009 onwads.