Return to the home page Contact the team Privacy policy on this website RML Lola Mazda B08/86
RML AD Group racing with Lola and Mazda
Click here for the latest news from RML AD Group
Information about racing with RML AD Group
Information and galleries for the motorsport media
Sponsorship opportunities with RML AD Group
Shop, downloads and merchandising from team RML AD Group
Ideas and innovations from RML AD Group

HEROCARDS

Since 2003, AD Group, in association with RML, Graham Nash Motorsport and the other teams with which it has raced, has published nearly thirty different collectors' autograph cards or, to use their American terminology, HeroCards.

Handed out at official autograph sessions, during pitlane walkabouts, or simply from the back of the team garage, these cards have proved very popular, and highly sought-after. Cards signed by the drivers appear regularly on Internet auction sites, and sometimes command surprisingly high prices. One card, signed by Thomas Erdos, realised over £20.

As the generic name might suggest, the idea originated in the United States, where drivers and teams, especially those associated with Nascar, regularly started to publish "Hero Cards" in the 1980s. The first British team acknowledged with employing genuine HeroCards was Team Marcos in 1994. The team's manager at the time, Gene Pinnell, had spent several years in the States, and suggested the idea. It then took off in a big way when the team released a pair of cards for the Le Mans 24 Hours in 1995.

Since then the idea of handing out high quality large-format postcards at race meetings has become common practice by many teams and drivers. Easier to handle and more durable than posters, the cards represent a great memento of a day at the circuit, and make the perfect medium for collecting autographs.

There is a complete checklist of all the cards AD Holdings has published since 2003 on our companion website at www.mg-lola.com. This page, which is still under development, will continue where the MG Lola listing leaves off, and chronicle the team's HeroCards from 2009 onwads.

 

Media Communications from RML AD Group,